What is content marketing?
This type of marketing involves the creation and sharing of online material (such as blogs, articles, vlogs and social media posts) that does not explicitly promote a brand but is intended to stimulate interest in its products or services.
This is mostly done through editors, bloggers and online platforms for specialty interests. Also, partly done through influencers which take the idea of the celebrity endorsement and placing it in a content driven marketing campaign. This is generally a modern-day product placement of collaborations with the brand and the influencers.
How does it work?
Step 1: Create a brief (aims, running time, topics to discuss, amount) so this can be pitched
by Straver Content Marketing to approx. 700 content editors.
Step 2: a selection of content editors (and influencers) will be drawn up based on the brief.
Step 3: the selected content editors will come up with their proposal for content which will be edited by us.
Step 4: the payment needs to be made before it is set live.
Step 5: stats will be provided in order to monitor the campaign or amend and extend the campaign.
What will be your ROI?
Unique content on various platforms in order to create an online (new) target audience on different channels which you otherwise will not be able to attract. Depending on your offer, briefing and your target audience the costs might differ. E.g. a campaign ‘ camping’, ‘ family’, ‘ low season’ tend to be more generic and have a slight different price than e.g. ‘ fly fishing’, countryside, lake.
Overall you can say state that costs are approx. € 25.00 for 1.500 high quality views with a minimum attention span of 15 seconds. Start rate for a campaign is € 2.500.
More info? Click here..
