{"id":13,"date":"2019-05-29T09:38:27","date_gmt":"2019-05-29T07:38:27","guid":{"rendered":"https:\/\/www.cornelstraver.nl\/?page_id=13"},"modified":"2019-10-29T13:26:49","modified_gmt":"2019-10-29T12:26:49","slug":"home","status":"publish","type":"page","link":"https:\/\/www.cornelstraver.nl\/en\/","title":{"rendered":"Home"},"content":{"rendered":"
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Expert
\nin Leisure<\/h1>\n

[read_more id=”2″ more=”Lees meer” less=”Lees minder”]<\/p>\n

Providing added value to your marketing and promotion mix is our goal. In collaboration with various partners across Europe, we offer opportunities for promotion, marketing and advertising.<\/h4>\n

Meer weten? >><\/a><\/strong><\/p>\n

[\/read_more]<\/p>\n<\/div><\/section><\/div><\/div>\n<\/div><\/div>

Promote your park on the
\nDutch market<\/h1>\n

[read_more id=”2″ more=”Lees meer” less=”Lees minder”]<\/p>\n

A unique option for your holiday park of campsite to get maximum exposure to a large audience.<\/h4>\n

Meer weten? >><\/a><\/strong><\/p>\n

[\/read_more]<\/p>\n<\/div><\/section><\/div>\n<\/div><\/div>

Promote your park
\non the British market<\/h1>\n

[read_more id=”2″ more=”Lees meer” less=”Lees minder”]<\/p>\n

Alan Rogers is Groot-Brittanni\u00eb\u2019s grootste kampeerplatform met meer dan 335.000 unieke bezoekers. The Caravan & Motorhome Club is de grootste kampeerclub van Groot-Brittanni\u00eb en brengt jaarlijks de dikke gids Touring Europe uit.<\/h4>\n

Meer weten? >><\/a><\/strong><\/p>\n

[\/read_more]<\/p>\n<\/div><\/section><\/div>\n<\/div><\/div>\n<\/div>\n

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Expert in Leisure \u2013 Marketing \u2013 Consultancy \u2013 Advertising \u2013 Publishing<\/h1>\n

Providing added value to your marketing and promotion mix is our goal. In collaboration with various partners across Europe, we offer opportunities for promotion, marketing and advertising. We offer online presentations on the Dutch and British market in order to get maximum exposure. With us you can create your content driven marketing campaign to the Dutch market in which your story will feature on various online platforms for your specific target audience. Your brand will be promoted via influencers and content editors. The leisure market is constantly changing and together with our team of Pleisureworld.com we offer services as research, in-depth reports on developments and trends and network meetings to provide you with the best advice!<\/p>\n<\/div><\/section>\n

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Expert in Leisure<\/h2>\n

I am almost certain you will have noticed the trend of the creation of chains in the leisure industry (holidayparks and campsites) in The Netherlands and Europe. New companies arise where individual parks are jointly or fully owned by a chain, investor or a brand or a group\/chain is taken over by a competitor.<\/p>\n

It is also noticeable that chains arise on the basis of a concept in which individual parks collaborate. Main aims are reaching a common target audience and create more (marketing) power in order to reach their audience. The parks themselves remain operating as individual parks.<\/p>\n

In this diffuse market you will find manufacturers with numerous accommodation concepts like lodges, safaritents, luxury chalets and tiny houses. The options are abundant.<\/p>\n<\/div><\/section><\/p><\/div>

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It also worth mentioning the the great number of booking platforms, websites and touroperators offering holidays on these parks.<\/p>\n

In this current market situation, we like to assist you in the choices you need to make which fits best for your company. We have a big network of specialists<\/a> who can service you in management, (strategic) advice, research, and (marketing) execution.<\/p>\n

For more information, please\n contact<\/a> us.<\/p>\n

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In collaboration with various partners we offer unique options which will be a great added value to your (online) promotion mix.<\/p>\n<\/blockquote>\n<\/div><\/section><\/div><\/div>\n\n<\/div><\/div><\/div><\/div><\/div>

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Promote your park on the Dutch market<\/h2>\n

A unique option for your holiday park of campsite to get maximum exposure to a large audience. The extensive web presentation is responsive, has got a (minimum) of 10 images and a SEO proof description. Furthermore, your park will be high on the listing through the internal search system called \u2018goed geplaatst\u2019 (\u2018well placed\u2019) and through linkbuilding the relevance of your own website will increase. An subscription for one year is only \u20ac 750. here.<\/a> <\/p>\n<\/div><\/section><\/div>

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Marktplaats.nl<\/span><\/span><\/a><\/div>
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[read_more id=”2″ more=”Lees meer” less=”Lees minder”]Zoals wellicht bekend, \u00e9\u00e9n van de best bezochte websites van Nederland waar vraag & aanbod samenkomt. Onder de rubriek vakantie\/camping worden vakanties aangeboden. Door het zogenaamde \u2018goedgeplaatst\u2019 systeem wordt uw camping regelmatig \u2018omhoog\u2019 geplaatst zodat u via het jaarlijkse abonnement continu promotie heeft. Bovendien zorgt een presentatie op een drukbezochte site als marktplaats ervoor dat uw eigen website ook hoger komt in de zoekresultaten van zoekmachines.[\/read_more]<\/p>\n<\/div><\/section>
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Kampeerzaken.nl<\/span><\/span><\/a><\/div>
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[read_more id=”2″ more=”Lees meer” less=”Lees minder”]Bezoekers met een grote betrokkenheid in kamperen en altijd op zoek naar nieuwe uitrusting. Een website voor bezoekers die in hoge mate ge\u00efnteresseerd zijn in kamperen, campings en kampeermiddelen. Met rubrieken als laatste informatie, fora en columns.\u00a0Door de relevantie van de camping op een kampeerportal, neemt de relevantie van je eigen website ook toe.[\/read_more]<\/p>\n<\/div><\/section><\/p><\/div>

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Campersite.nl<\/span><\/span><\/a><\/div>
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[read_more id=”2″ more=”Lees meer” less=”Lees minder”]Een website voor bezoekers die in hoge mate ge\u00efnteresseerd zijn in het huren, kopen en verkopen van een camper en een grote interesse in kamperen in het algemeen. Ook voor deze site geldt dat de relevantie van uw eigen website op een kampeerportal toeneemt.[\/read_more]<\/p>\n<\/div><\/section>
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Caravans.nl<\/span><\/span><\/a><\/div>
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[read_more id=”2″ more=”Lees meer” less=”Lees minder”]Een website voor bezoekers die in hoge mate ge\u00efnteresseerd zijn in het huren, kopen en verkopen van een caravan en een grote interesse in kamperen in het algemeen. Ook voor deze site geldt dat de relevantie van uw eigen website op een kampeerportal toeneemt.[\/read_more]<\/p>\n<\/div><\/section><\/p><\/div><\/div>

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7<\/span>.<\/span>3<\/span><\/strong>

million unique visitors per month (desktop)<\/p>\n<\/div><\/div><\/div>

2<\/span>.<\/span>8<\/span><\/strong>

million unique visitors (smartphone IOS, Android)<\/p>\n<\/div><\/div><\/div>

35<\/span>.<\/span>8<\/span><\/strong>

million visitors in total per month<\/p>\n<\/div><\/div><\/div>

1<\/span>.<\/span>3<\/span><\/strong>

million visitors per month with selection camping<\/p>\n<\/div><\/div><\/div>

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Extensive presentation on the British market<\/h2>\n

Alanrogers.com<\/a> is the largest platform for campsites in the UK and has got over 3.000 campsite descriptions online. More than 336.000 unique visitors in the last 12 months were searching for their next holiday destination. Alan Rogers also publishes a campsite guide with descriptions of quality sites.<\/p>\n

Alan Rogers is part of The Caravan & Motorhome Club<\/a> and has got nearly 1 million members. This makes it the UK\u2019s largest camping club. Annually they publish the Touring Europe guide where members recommend campsites to other members.<\/p>\n

It is possible to promote your park for \u20ac 330 only per annum. Please contact<\/a> us for more information.<\/p>\n<\/div><\/section><\/p><\/div>

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1<\/span>.<\/span>4<\/span><\/strong>

million page views per annum<\/p>\n<\/div><\/div><\/div>

336<\/span><\/strong>

thousand visitors in the last 12 months<\/p>\n<\/div><\/div><\/div>

206<\/span>.<\/span>6<\/span><\/strong>

thousand visitors (mobile, tablet)<\/p>\n<\/div><\/div><\/div>

135<\/span>.<\/span>4<\/span><\/strong>

thousand visitors (desktop)<\/p>\n<\/div><\/div><\/div>

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Content Marketing?<\/h2>\n<\/div><\/section>
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Would you like to know how you can reach a large audience via influencers and online content editors?<\/p>\n<\/div><\/section>
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What is content marketing?\u00a0<\/strong>
\nThis type of marketing involves the creation and sharing of online material (such as blogs, articles, vlogs and social media posts) that does not explicitly promote a brand but is intended to stimulate interest in its products or services.<\/p>\n

This is mostly done through editors, bloggers and online platforms for specialty interests. Also, partly done through influencers which take the idea of the celebrity endorsement and placing it in a content driven marketing campaign. This is generally a modern-day product placement of collaborations with the brand and the influencers.<\/p>\n

How does it work?\u00a0<\/strong>
\nStep 1: Create a brief (aims, running time, topics to discuss, amount) so this can be pitched
\nby Straver Content Marketing to approx. 700 content editors.
\nStep 2: a selection of content editors (and influencers) will be drawn up based on the brief.
\nStep 3: the selected content editors will come up with their proposal for content which will be edited by us.
\nStep 4: the payment needs to be made before it is set live.
\nStep 5: stats will be provided in order to monitor the campaign or amend and extend the campaign.<\/p>\n

What will be your ROI?<\/strong>
\nUnique content on various platforms in order to create an online (new) target audience on different channels which you otherwise will not be able to attract. Depending on your offer, briefing and your target audience the costs might differ. E.g. a campaign \u2018 camping\u2019, \u2018 family\u2019, \u2018 low season\u2019 tend to be more generic and have a slight different price than e.g. \u2018 fly fishing\u2019, countryside, lake.
\nOverall you can say state that costs are approx. \u20ac 25.00 for 1.500 high quality views with a minimum attention span of 15 seconds. Start rate for a campaign is \u20ac 2.500.<\/p>\n

More info? Click here.<\/a>.<\/p>\n<\/div><\/section><\/p><\/div>

Active platforms <\/strong>are (a selection):
\nTravel related: eefexplores (185k), reisjevrij (55k), daphnevankerkhoff (121k);\u00a0Family and education: mamaliefde (522k), oudersenzo (100k), mamatothemax (26k).\u00a0Special interest sites like e.g. bbq-helden (176k) or ongewoonlekker (63k)<\/p>\n

Case:<\/strong> Promote the quality holidays of the Leading Group in general and specifically quality park Barco Reale in Tuscany (Italy). Aim: a minimum of 2500 unique views.<\/p>\n

Article on mamaliefde.nl <\/a>\u00a0(keywords: Leading Group, camping, family)<\/p>\n

Article on girlswhotravel.nl<\/a> (keywords: travel, women (24-29 yrs), Tuscany).<\/p>\n

Article on paradijsvogelsmagazine.nl <\/a>(keywords: travel, hiking, Tuscany).<\/p>\n<\/div><\/section>
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\"cornel_straver_caravans\"<\/a><\/div><\/div>
\"Campersite\"<\/a><\/div><\/div>
\"Stad<\/a><\/div><\/div>
\"Alan<\/a><\/div><\/div>
\"Hogeschool<\/a><\/div><\/div>
\"Heinze<\/a><\/div><\/div>
\"IGL\"<\/a><\/div><\/div>
\"Kampeerzaken\"<\/a><\/div><\/div>
\"LOI\"<\/a><\/div><\/div>
\"SCTS\"<\/a><\/div><\/div>
\"Pleiserworld\"<\/a><\/div><\/div>
\"Caravan<\/a><\/div><\/div>
\"Marktplaats\"<\/a><\/div><\/div><\/div><\/div><\/div>\n<\/div><\/section>\n\n<\/div><\/div><\/div><\/div><\/div>
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Let me introduce myself<\/h2>\n

Marketeer, strategist, director, consultant, lecturer. Or trendy titles like sales exec or content creator. Most important is that I am passionate about my job, customers and their projects and aim to achieve the best results. Perhaps a job title as \u2018 a professional idiot for the leisure industry might be more appropriate.<\/p>\n

A results driven self starter with perseverance and creativity. The combination of commercial experience and knowledge of workflow processes have led to success in several organisations within continuous changing (market) environments. Comprehensive knowledge and experience in (digital) communication and sales of with focus on the P&L. Inspiring leader and extended international experience in several companies and levels like e.g Alan Rogers<\/a>, The Caravan & Motorhome Club<\/a>, ANWB<\/a>, ACSI<\/a> and Telegraaf Media Groep<\/a><\/p>\n

With a large network of specialists I can service you for management and (strategic) advice. How do you position your company? Who are your customers or which customers would you like to reach? Which marketing tools will be useful for you? As (joint) \u2013 director of Pleisureworld.com, i and our leisure experts are available to assist you. Furthermore I collaborate with various (international) partners for promotional opportunities on the Dutch and British market.<\/p>\n

More info?<\/a><\/p>\n<\/div><\/section><\/p><\/div><\/div>

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Content marketing<\/strong> and storytelling<\/strong> will make a difference in your marketing mix. You can reach a large yet targeted audience with (trans) media storytelling as you can engage your (potential) customer to your story. Focus on your story will be the experience and a balanced mix of (online and offline) media channels. With a lot of experience in publishing and as a lecturer at the Hogeschool van Arnhem & Nijmegen<\/a> and at the Leidse Onderwijsinstellingen<\/a>, I can help you reaching the right exposure.<\/p>\n<\/div><\/section>
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Cornel Straver<\/div><\/div><\/div><\/p><\/div><\/div><\/div><\/div><\/div><\/div><\/div>
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Content:<\/strong><\/p>\n

Straver e-marketingprojecten
\nCornel Straver
\ncornel@cornelstraver.nl<\/p>\n

Phone: +31 (0)6 52 46 62 76
\nChamber of Commerce: 32087160<\/p>\n<\/div><\/section><\/div>

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